Category: Marketing

Back to School: Learning Hire Every Day

Posted on August 24, 2017
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Point of Rental takes you back to school with these useful learning resources.
It’s back-to-school time here in Texas. Prepped with new bags, books, and supplies, kids are excited to start learning new things (well, most of them are). But there’s no reason they should be the only ones excited – at Point of Rental, we believe everyone should be eager to learn new things, regardless of age. With that in mind, we’ve come up with our list of resources that we believe will help you keep learning new things about the hire ...Read More

Data Drives The Future of Rental

Posted on November 29, 2016
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Data drives Point of Rental products. Let the data your business provides guide your business decisions.
Note: The following article was featured in the November/December issue of Pro Contractor Rentals.  Data. Sophisticated rental stores demand it, and even those who haven’t felt the need for it until recently are recognizing they need it to stay competitive. Contractors can be sitting at home at 10 p.m., preparing for their next contract, wondering: “What do I have on rent? What equipment is on this job site? How much is this costing? What’s the availability on that machine?” They ...Read More

3 Ways Your Website is Losing Business

Posted on February 2, 2016
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Point of Rental Software Desktop Website View
With today’s technology, an online presence is crucial for your business to stay relevant, but it can be a 24/7 job to keep it consistently managed. Here are three characteristics of a successful website that will keep your business growing and put hours back on the clock. Providing customers with online tools such as an online catalog, shopping cart functionality, booking availability, and customer portals for secure payments and account information, not only allows you to provide higher customer satisfaction, but also increases business. In fact, ...Read More

Is Your Rental Store’s Website Mobile Ready?

Posted on July 21, 2015
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Posted in Marketing
Examples of mobile ready websites with Point of Rental Software
The following post is a guest blog by our partner company, RentalHosting.com, which provides website designs that emphasize being mobile ready and that integrate with your Point-of-Rental® Software. The rapid growth of smartphones in recent years has dramatically changed the way people use the internet and shop online. According to several reports, searches on mobile devices have now overtaken desktop searches in volume and if your business is not prepared for this major shift, you will lose to your competitors. ...Read More

Five Ways to Improve Your Online Presence

Posted on June 16, 2015
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Five Ways to Improve Your Online Presence
Having an effective online presence is imperative for businesses in today’s world, and the rental industry is no exception. Increasingly, businesses are looking for new ways to distinguish themselves and be found online ahead of their competitors. While Search Engine Optimization (SEO) is an ever-changing science, there are certain strategies you can implement today that will lead to improved rankings for your business online. 1) Meta Tags The first step to help your rental business be found online is to ...Read More

Tips & Tricks: Social Media in the Rental Industry

Posted on May 20, 2015
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In my last post about using social media in the rental industry, I covered how important it is as a company to be sharing engaging content on social platforms, such as LinkedIn and Facebook. A company’s interactions online not only strengthen and sell your brand, but they also create ongoing relationships with customers and potential customers alike.   Many of you may be wondering, “Where in the world do I start? I have no idea how to use social media!” The good ...Read More

Social Media Doesn’t Matter in the Rental Industry

Posted on April 28, 2015
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  Ah, social media. You likely use at least one social network on a daily basis to keep in touch with friends and family, right? In many ways, its changed the way we communicate and connect today, and the power of the social space certainly extends further than our high school friend group. Smart companies realize that social media is a powerhouse for advertising, making valuable connections, and humanizing their brand. Yet there are still some people who believe these misconceptions: “Social media is ...Read More